YeeHoO is a heritage premium baby brand with 20+ years of craftsmanship in organic cotton and bamboo layette. We're now partnering with independent boutiques across America — and we're looking for our founding dealers.
Apply to Become a DealerYeeHoO (英氏) is one of China's most established premium baby and children's apparel brands. For over 20 years, we've been making layette, basics, and nursery essentials for discerning parents who want soft fabrics, heirloom construction, and designs that last.
Now available in the United States through our exclusive distributor, AXIS UNITY COMMERCE LLC. We partner with brick-and-mortar boutiques — not online marketplaces — so your store is the place where American families discover YeeHoO.
GOTS-certified organic cotton and bamboo blends — softer than comparable brands, gentler on newborn skin.
2.2–2.5x wholesale markup with strict MAP pricing. No Amazon price wars, no unauthorized discounting.
US warehouse in New Jersey means 2–3 week reorders. No 8–10 week ocean freight waits.
Every style ships with CPSC documentation, CPC certificates, and third-party test reports. Zero extra work for you.
We don't sell DTC online. We don't authorize Amazon sellers. Every YeeHoO product reaches customers through your store.
Lookbooks, product photography, social media assets, and a 2–3% co-op advertising fund based on your annual purchases.
For independent premium baby and children's boutiques.
For established wholesalers covering multi-state regions.
Sign during our preparation period (November 2026 – February 2027, before Chinese New Year) and receive:
*Founding dealer terms expire February 28, 2027. Standard wholesale terms apply thereafter.
Fill out the form below or email us. Tell us about your store and your customer.
We ship a curated sample box so you can feel the fabrics and see the quality.
We send the wholesale dealer agreement with pricing, terms, and territory details.
Place your first wholesale order. First 3 dealers receive an in-person plaque ceremony.
Get display kit, lookbooks, marketing assets, and ongoing replenishment support.
We ship a curated selection of our best-selling pieces so you can touch the fabrics, check the stitching, and feel the quality firsthand — before placing any wholesale order.
For independent boutiques, the opening order starts at $3,000. If you shop on Faire, the minimum is even lower — that's the lowest-risk way to test the line. Regional distributors start at $15,000.
No. We deliberately do NOT authorize Amazon, Walmart, or any third-party online marketplace sellers. Every YeeHoO product sold in the U.S. reaches customers through authorized brick-and-mortar boutiques and regional distributors only. This protects your margin and your customer relationship.
If you order through Faire, you get Net 60 terms directly through the platform — and Faire absorbs the credit risk. For direct accounts, your first order is prepaid. Once we've established a track record, repeat orders are eligible for Net 30 terms with a simple credit application.
We maintain U.S. stock in our New Jersey warehouse for core SKUs, so reorders take 2–3 weeks. For styles that need to direct-ship from China, it's 4–6 weeks — but we plan inventory to avoid that as much as possible.
Yes. Every style ships with full CPSC documentation: 16 CFR 1610/1611 flammability test results, small parts and drawstring safety certifications, permanent tracking labels, and CPC Children's Product Certificates from third-party labs. We provide everything you need for compliance on day one.
Our first-year model is performance-based. We start with non-exclusive authorization, and once you hit your quarterly purchase targets, we convert you to exclusive for your region or ZIP radius. Regional distributors start with a defined territory from day one.
Seasonal lookbooks, professional product photography you can use on your own site and social media, display fixtures and signage kits, social media asset packs, and a 2–3% co-op advertising fund based on your annual purchase volume. We also list every authorized dealer on our U.S. website dealer locator.
YeeHoO (英氏) is one of China's most established premium baby brands — with over 20 years of craftsmanship. We're a household name for new parents in China, and now we're bringing that quality to the U.S. market for the first time.
We offer a curated sample box at a heavily discounted rate (covering shipping only). It's the lowest-risk way to feel the fabrics, check the stitching, and see the quality firsthand before committing to a wholesale order.
If you receive product with a manufacturing defect, we replace it unconditionally within 30 days of arrival. We also work with you on open-to-buy planning to minimize overstock. Quality assurance is our responsibility, end to end.
Faire gives you Net 60 terms and a lower entry minimum — Faire absorbs the credit risk, so it's the lowest-risk way to test the line. Direct orders give you more flexibility on assortment and volume, with Net 30 terms available after your first prepaid order. Both channels offer the same wholesale pricing and MAP protection.
Our core layette collection includes 60+ styles across bodysuits, gowns, swaddles, sleep sacks, and toddler basics — with new seasonal drops twice a year. Regional distributors get early access to limited-edition collections before general release.
A standard YeeHoO boutique display is 4–6 linear feet of shelf or wall space — a dedicated "premium layette" section next to your existing organic and heirloom brands. We provide the display fixtures, signage, and visual merchandising guidelines with your first order.
AXIS UNITY COMMERCE LLC
25 Vinal Ave, Edison, NJ 08817
Phone: +1 (908) 240-6671
Email: wholesale@yeehoousa.com